When it comes to flowers, seasonality of the product is one of the biggest challenges in the industry. Unlike evergreen services or digital goods, flowers are deeply tied to nature’s rhythm, and so is customer demand.
At Lilubee, we’ve always embraced seasonality as part of our identity: local, fresh, and sustainable. At the same time, we’ve also seen the reality of it. For example, spring blooms with Mother’s Day, Easter, and weddings. As the year progresses, autumn brings corporate gifting and the warm tones of Thanksgiving. Finally, winter? A flourish of festivities, from Christmas to Valentine’s Day.
💐 AND THEN THERE’S SUMMER.
While gardens are full of life, the flower delivery business often sees a dip. Why? Many clients go on holiday, there are fewer major events, and B2B gifting slows down. For florists, summer can feel like a dead season.
But we’re not here to surrender to the calendar—we’re here to reshape it.
🌿 EMBRACING THE GLOBAL NATURE OF GIFTING
One of the key ways we’re overcoming the seasonality of the product is by expanding our focus to international markets.
After all, holidays don’t happen at the same time everywhere. For instance, while Germany or Poland might be quiet in July, other regions celebrate different cultural milestones, religious holidays, or national festivities. Think, for example, of:
- Obon Festival in Japan
- Bastille Day in France
- Eid in various parts of the world
- Independence Days in the US, Latin America, and beyond
By understanding global calendars and working with our local sustainable partners around the world, we’re creating a calendar of constant opportunity.
🎉CREATING NEW REASONS TO CELEBRATE
We also believe that part of breaking seasonality is about changing how people think about flowers. Flowers are not just for traditional holidays—they’re for:
- Corporate milestones (hello, Q2 goals and team celebrations)
- Wellness gifting (flowers for stress relief, post-travel recovery)
- Personal summer rituals (garden dinner parties, summer birthdays)
- Client retention gifts in traditionally quiet months
We’re launching new collections to reflect that. Think Mediterranean-inspired bouquets, limited-edition summer flower boxes, or floral experiences paired with local treats or scents.
✨ FROM GIFTING TO EXPERIENCES
Lilubee is shifting from being “just a flower delivery service” to becoming a global flower concierge. This evolution includes creating tailor-made gifting campaigns for companies, ones that don’t depend on calendar holidays.
As a result, our clients are now turning to us for year-round brand connection moments, not just peak seasons. In this way, we create value beyond Valentine’s Day.
🍂📈 FINAL THOUGHTS: SEASONALITY ISN’T A BARRIER—IT’S A STRATEGY
The seasonality of the product doesn’t have to be a limitation—in fact, it can be a compass guiding smarter planning, deeper connection with global cultures, and more imaginative offerings.
That’s why, at Lilubee, we’re not just waiting for the next floral holiday. Instead, we’re designing new ones.
So, ready to bring flowers into your summer?
Next time you think about gifting or organizing multiple bouquet deliveries, remember: we’ve got it covered, from start to finish. Whether it’s one bouquet or twelve, we’re here to make it easy, efficient, and sustainable. 🌿🌸
If you enjoyed learning about international flower delivery and want to see more of our beautiful flower arrangements, visit us at @lilubeeworld. We encourage you to follow us for daily inspiration and updates.
Beautiful bouquets